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MADD angry with Lubbock advertising campaign

Someone once asked notorious gangster John Dillinger why he robbed banks. His legendary reply; "That's where the money is." In Lubbock, an attorney specializing in drunk driving cases is taking a cue from Dillinger and passing out wristbands with his phone number on it in bars, in case they find themselves in dire need later in the evening. The local Mothers Against Drunk Driving chapter is up in arms, saying the campaign sends the wrong message. There is nothing illegal or unethical about the wristbands - the lawyer says the state Bar Association's advertising review board OK'ed it - and he claims it's part of a campaign to educate drivers about their rights under Texas law.

At "The Roof," a popular Lubbock bar, the bartender says he hands out about 1,000 wristbands a week. Patrons interviewed by EverythingLubbock.com think the advertising campaign is clever and serves as a reminder about trying to drive under the influence of alcohol. The attorney behind the campaign agrees the wristband can be a deterrent, causing drinkers to think about what might lie ahead if a police officer pulls them over. That's not enough for MADD's Amanda Eldredge. She says the local taxi cab company's number should be on the bands. "If they are going to consume alcohol, (they should) designate a sober driver or call a taxi service, use the city bus services, or any other way they have to get home that is safe."

Despite the criticism, the "Drinking Tonight? Know your Rights" wristbands will probably stay in circulation for a while. The entrepreneurial attorney says he's simply countering another advertising message, one posted by the State of Texas on some highway signs. Those signs read, "Drink, Drive, Go to Jail." Not true, he says. "That ain't the law in Texas," he said. "If you are over the age of 21 you can consume alcohol and operate a motor vehicle, so long as you are not intoxicated."

Source: EverythingLubbock.com, "Dangerous advertising?" Michaela McDonald, Oct. 26, 2012

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